Templates / Sales / inbound-enrichment
Enrich every inbound lead
Auto-enrich every personal-email signup with company data, ICP score, and persona, then write the verdict back to HubSpot. Sales never wastes a touch on an unqualified inbound. Every new HubSpot contact arrives enriched, scored against your ICP, and tagged with persona + seniority before the first rep sees it.
Last updated
01 Inbound Leads
One row per new HubSpot contact. Find LinkedIn URL fills in when the source is only a personal email. Enrich Contact + Enrich Company anchor the row, ICP + Persona Qualification scores it against your ICP, HubSpot Lookup/Create Company links the contact to a real account, and HubSpot Update Contact writes the verdict back to the CRM.
 HubSpot Import | Find LinkedIn URL |  Enrich Contact | Job Title |  Enrich Company | Industry |  ICP + Persona Qualification | ICP Score | Persona | HubSpot Update Contact | |
|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot Co. | aaron@joinsignals.io | Skipped | Aaron Patrick Doherty | Head of AI & RevOps | Chowly | Computer Software | Qualified | 75 | Champion | Updated |
| HubSpot Co. | amit@koi.ai | Skipped | Amit Yampolsky | AES Sales Lead | Palo Alto Networks | Computer & Network Security | Disqualified | 0 | Unknown | Updated |
| HubSpot Co. | jtello@savanamed.com | Found | Jorge Tello Guijarro | Founder & COO | Foro Empresas Innovadoras | Computer Software | Disqualified | 0 | Unknown | Updated |
| HubSpot Co. | adam.horwitz@idomoo.com | Skipped | Adam Horwitz | Head Of Sales Development Gaming | Idomoo | Computer Software | Disqualified | 30 | Unknown | Updated |
| HubSpot Co. | jeroen@axoniq.io | Skipped | Jeroen Speekenbrink | Founder & CEO | AxonIQ | Computer Software | Disqualified | 0 | Unknown | Updated |
| HubSpot Co. | michiel@goworkwize.com | Skipped | Michiel Meyer | CEO & Co-Founder | Workwize | Computer Software | Disqualified | 0 | Unknown | Updated |
| HubSpot Co. | thomas@socialdatabase.com | Skipped | Thomas Slabbers | Founder | SocialDatabase | Marketing & Advertising | Disqualified | 0 | Unknown | Updated |
| HubSpot Co. | crotkel@playwire.com | Skipped | Cory Rotkel | VP of Retail | Hearst Magazines | Media Production | Disqualified | 0 | Unknown | Updated |
How does Enrich every inbound lead run?
Each step is a Baseloop action on the table. The workflow chains them in order, so the same sequence runs on every row that lands.
- 01
Pull HubSpot contacts into a Baseloop Inbound Leads table on a recurring schedule so every fresh signup picks up enrichment automatically.
- 02
Find LinkedIn URL via AI research when HubSpot only supplied a personal email. Parallel resolves the right LinkedIn profile from the email and company name.
- 03
Enrich Contact fills full name, headline, location, job title, and company, filling the rest of the record from verified LinkedIn data.
- 04
Enrich Company fills firmographics (industry, employee range, headquarters, website, year founded) so the row carries the company context before the rep sees it.
- 05
ICP + Persona Qualification (Custom AI Agent) scores the lead against your ICP and tags persona, seniority, and function. The qualified flag is the routing signal.
- 06
HubSpot Lookup Company finds the account if it already exists in HubSpot; HubSpot Create Company creates it when it doesn't. Either way the contact ends up linked to a real account.
- 07
HubSpot Update Contact writes ICP score, persona, function, and seniority back to the contact record. The rep sees a fully qualified inbound, not a name with an email.
What does Enrich every inbound lead produce?
Sales never wastes a touch on an unqualified inbound. Every new HubSpot contact arrives enriched, scored against your ICP, and tagged with persona + seniority before the first rep sees it.
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