Baseloop

Build GTM workflows in natural language.

Baseloop is the Clay alternative where you describe workflows to Claude or Codex, and the agent builds them for you.

Start building for freeGet a demo
Animated product demo. In a Claude chat on the left, a user asks Baseloop to enrich new HubSpot signups, score them against an ideal-customer profile, and route tier-one leads to the right rep with a Slack notification. On the right, a Baseloop workspace builds the workflow column by column: finding LinkedIn profiles, enriching job titles, finding headcount, scoring an ICP tier, then pushing tier-one records to HubSpot and Slack.
Get started in one command
Copy & run app.baseloop.io/install-cli
Get started, hand it to your agent

Install the Baseloop CLI and skills using
https://app.baseloop.io/install-cli.md

Customers

Trusted by modern GTM teams.

Comparison

Clay wasn't built for AI agents.

With Clay, you still wire every tool by hand. Baseloop builds the whole table from one prompt.

Clay Clay Manual setup 0:00
app.apollo.io
Find people
app.zoominfo.com
ZCompany search
Column mapping
Map fields
Email waterfall
Waterfall
Scoring rules
Score
salesforce.com
Opportunities
app.hubspot.com
Contact record
Condition
If / then
app.slack.com
#revops
9 tools · 24 manual steps · all wired by you
Claude Claude baseloop · MCP/CLI 0s
Source VP+ at Series B SaaS, enrich emails, score by ICP, sync to HubSpot.
On it. Building your table.
Signups Building Live
Company Email ICP Sync
Flowstack sarah.chen@flowstack.io T1 Synced
Vextra mike.rivera@vextra.com T1 Synced
Brightline jamie.wong@brightline.co T2 Synced
Orbit Ops priya.shah@orbitops.io T1 Synced
Quanta emma.lindberg@quanta.io T2 Synced
Northbase lena.kowalski@northbase.com T1 Synced
Boltpoint ravi.kumar@boltpoint.com T3 Synced
Caught 14 invalid emails, auto-fixed.
Done. 240 contacts scored & live in HubSpot.
1 prompt · built & fixed itself · 12 sec
Start free See it built live

Introducing Baseloop

The Clay alternative agents build for you.

Describe Tell Claude or Codex what you need. No UI to learn. No tables to build by hand.
Build Tables, enrichment, scoring, and routing. Planned and built in seconds.
Enrich 40+ providers run in waterfall, with AI research filling the gaps. Runs continuously, so new records never sneak through unenriched.
Push From CRM and outreach tools, to webhooks and anything in between.
Describe

Describe any workflow in plain language.

Build

The agent builds the workflow for you.

Enrich

Every record gets the data your team needs.

Push

Push data anywhere you need.

Start building for free Get a demo

Setup in minutes · No credit card

Customer proof

Real numbers from lean GTM teams.

+45 %

outbound deals

"Before Baseloop, our BDRs spent countless hours manually researching accounts. Now prospecting, qualifying, and enriching are fully automated."

André Stoorvogel

André Stoorvogel

Head of Marketing, Workwize

15 %+

reply rate with a lean team

"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization."

Nils Brosch

Nils Brosch

Commercial Lead, Enersee

30 %

reply rate on autopilot

"We built a campaign that watches for sales job openings and contacts hiring managers. Runs on autopilot. 30% reply."

Bram Ingels

Bram Ingels

Founder, Upscape

Use cases

Use cases for every GTM motion.

Every use case runs on top of your CRM. Bring a list, a CRM segment, or a signup. Baseloop enriches every record and pushes it where your team works.

Account list enrichment

Enrich any account list with company data, signals, decision-makers, and verified contacts.

See use case

CRM enrichment

Keep your CRM clean, scored, and current. Automatically.

See use case

Inbound enrichment

Turn every personal-email signup into a record your sales team can act on.

See use case

Ad audience enrichment

Build matching ad audiences from any segment in your CRM.

See use case

Integrations · 40+ providers

Native in your CRM. Powered by every data source that matters.

Your CRM stays the source of truth. Baseloop fills it with verified data from every provider that matters. No extra tools, no extra subscriptions.

Keep your CRM your single source of truth.

Two-way sync. No duplicates. Trigger workflows from HubSpot lists and properties. Native fit for HubSpot-first GTM teams.

  • Use any HubSpot list to kick off a Baseloop workflow.
  • Create, update, and look up companies and contacts.
  • Add notes, tasks, calls, meetings, and emails to any HubSpot record.
See everything Baseloop does in HubSpot See the full list

Two-way sync with Salesforce.

Same enrichment workflows, native to Salesforce. Trigger from any list view, report, or saved query. Respects your security model and ownership rules.

  • Import any Salesforce list view to kick off a Baseloop workflow.
  • Create, update, and look up Accounts, Contacts, Leads, and Opportunities.
  • Log notes, tasks, and events on any Salesforce record.
See everything Baseloop does in Salesforce See the full list

Two-way sync with Attio.

Same enrichment workflows, native to Attio. Trigger from any Attio list or view. Keeps People, Companies, and Deals in sync.

  • Import People, Companies, and Deals by list, by criteria, or all at once.
  • Create, update, and look up any Attio record.
  • Write enriched data straight back to People, Companies, and Deals.
Attio two-way sync is live in Baseloop. See all integrations

Two-way sync with Pipedrive.

Same enrichment workflows, native to Pipedrive. Trigger from any Pipedrive filter or view. Keeps Leads, Deals, Persons, and Organizations in sync.

  • Import Leads, Deals, Persons, or Organizations by filter or criteria.
  • Create, update, and look up any Pipedrive record.
  • Log and read activities on any deal or person.
Pipedrive two-way sync is live in Baseloop. See all integrations

Native fit for Dynamics 365.

Enrich and route Dynamics records on autopilot. Trigger from any view or saved query. Respects security roles and ownership.

  • Create, update, and look up Accounts, Contacts, and Leads.
  • Append notes, tasks, calls, appointments, and emails to any record.
Dynamics 365, coming soon. Get notified when it ships. Get notified

Every record above is fed by a waterfall across 40+ providers.

Pulled from any source, verified, and synced back into your CRM.

Sources

LinkedIn logo LinkedIn
CRM records
Inbound leads
User signups
Webhooks
CSV
More sources

Baseloop

Email & phone (20+)

Surfe logo Surfe
FullEnrich logo FullEnrich
BetterContact logo BetterContact

AI research

OpenAI logo OpenAI
Anthropic logo Anthropic

Signals & firmographics

Apollo logo Apollo
People Data Labs logo People Data Labs
BuiltWith logo BuiltWith

Destinations

HubSpot logo HubSpot
HeyReach logo HeyReach
Lemlist logo Lemlist
Smartlead logo Smartlead
Instantly logo Instantly
Slack logo Slack
More destinations
See all integrations

Build GTM workflows in natural language today.

Describe a workflow in plain language and the agent builds it, enriches every record, and syncs it to your CRM.

Start a 7-day free trial Get a demo

Full access · No credit card · 7-day Pro trial

Start building for free