Baseloop

Anthropic Claude OpenAI ChatGPT Google Gemini Your AI co-worker builds it
The CRM data your sales team can act on.

Baseloop runs on top of your CRM. Describe any enrichment workflow in one prompt; AI agents plan and build it. From enriching new signups and building outbound lists, to routing buying signals to the right rep.

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Animated demonstration of Baseloop. A single natural-language prompt asks the platform to source contacts into a HubSpot table and enrich a Headline column and a Reasoning column row by row.

Customers

Trusted by modern GTM teams.

Comparison

Modern CRM enrichment, built for in-house GTM teams.

Clay is built for enterprise teams with GTM engineers and agency partners. Baseloop activates your CRM with data your sales team can act on.

Clay logo

Clay

  • Built for enterprise GTM stacks.

    Designed for big in-house teams with the budgets to match.

  • Steep learning curve.

    Most teams hire an agency or a GTM engineer to set it up and keep it running.

  • The more you use it, the more you pay.

    Even sending records to your CRM costs credits, on top of your data subscription.

Baseloop logo

Baseloop

  • Built to activate your CRM.

    Sources, enriches, and routes records so your sales team has data they can act on.

  • Natural-language setup.

    Describe any workflow in one prompt. AI agents plan and build it for you.

  • CRM sync included. Output-based pricing.

    Push to your CRM as much as you need. You pay only for enrichments that succeed.

How it works

Four steps from raw data to records your sales team can act on.

Set it up once. It runs forever.

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Setup in minutes · No credit card

Connect your CRM and your sources.

Native CRM sync, webhooks for form fills and signups, CSV and Sales Navigator imports. Records flow in continuously, from any source.

Browse all integrations

Describe what you need. The AI builds the flow.

Describe what you need in Claude or ChatGPT via MCP. They pick providers, write prompts, and build the workflow live.

See ready-made templates

Start with whatever data you have.

Even just a personal email or a company name. Baseloop turns it into verified work email, phone, and key contacts at the company.

See an enrichment workflow

Records arrive in your CRM. Your sales team can act.

Every record is enriched, scored against your ICP, and routed to the right rep. Pay only when an enrichment succeeds.

See CRM integrations
Start a 7-day free trial Get a demo

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Customer proof

Loved by modern GTM teams.

+45 %

outbound deals

"Before Baseloop, our BDRs spent countless hours manually researching accounts. Now prospecting, qualifying, and enriching are fully automated."

André Stoorvogel

André Stoorvogel

Head of Marketing, Workwize

15 %+

reply rate with a lean team

"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization."

Nils Brosch

Nils Brosch

Commercial Lead, Enersee

30 %

reply rate on autopilot

"We built a campaign that watches for sales job openings and contacts hiring managers. Runs on autopilot. 30% reply."

Bram Ingels

Bram Ingels

Founder, Upscape

Use cases

Use cases for every GTM motion.

Every use case runs on top of your CRM. Bring a list, a CRM segment, or a signup. Baseloop enriches every record and pushes it where your team works.

Account list enrichment

Enrich any account list with company data, signals, decision-makers, and verified contacts.

See use case

CRM enrichment

Keep your CRM clean, scored, and current. Automatically.

See use case

Inbound enrichment

Turn every personal-email signup into a record your sales team can act on.

See use case

Ad audience enrichment

Build matching ad audiences from any segment in your CRM.

See use case

Integrations · 40+ providers

Native in your CRM. Powered by every data source that matters.

Your CRM stays the source of truth. Baseloop fills it with verified data from every provider that matters. No extra tools, no extra subscriptions.

Keep your CRM your single source of truth.

Two-way sync. No duplicates. Trigger workflows from HubSpot lists and properties. Native fit for HubSpot-first GTM teams.

  • Use any HubSpot list to kick off a Baseloop workflow.
  • Create, update, and look up companies and contacts.
  • Add notes, tasks, calls, meetings, and emails to any HubSpot record.
See everything Baseloop does in HubSpot See the full list

Two-way sync with Salesforce.

Same enrichment workflows, native to Salesforce. Trigger from any list view, report, or saved query. Respects your security model and ownership rules.

  • Import any Salesforce list view to kick off a Baseloop workflow.
  • Create, update, and look up Accounts, Contacts, Leads, and Opportunities.
  • Log notes, tasks, and events on any Salesforce record.
See everything Baseloop does in Salesforce See the full list

Native fit for Dynamics 365.

Enrich and route Dynamics records on autopilot. Trigger from any view or saved query. Respects security roles and ownership.

  • Create, update, and look up Accounts, Contacts, and Leads.
  • Append notes, tasks, calls, appointments, and emails to any record.
Dynamics 365, coming soon. Get notified when it ships. Get notified

Every record above is fed by a waterfall across 40+ providers.

Pulled from any source, verified, and synced back into your CRM.

Sources

LinkedIn logo LinkedIn
CRM records
Inbound leads
User signups
Webhooks
CSV
More sources

Baseloop

Email & phone (20+)

Surfe logo Surfe
FullEnrich logo FullEnrich
BetterContact logo BetterContact

AI research

OpenAI logo OpenAI
Anthropic logo Anthropic

Signals & firmographics

Apollo logo Apollo
People Data Labs logo People Data Labs
BuiltWith logo BuiltWith

Destinations

HubSpot logo HubSpot
HeyReach logo HeyReach
Lemlist logo Lemlist
Smartlead logo Smartlead
Instantly logo Instantly
Slack logo Slack
More destinations
See all integrations

Your CRM enrichment starts here.

Source any data, enrich every record, score and route automatically. So your sales team focuses on closing more deals.

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Full access · No credit card · 7-day Pro trial