Build GTM workflows
in natural language.

Baseloop is the Clay alternative where you describe workflows to Claude or Codex, and the agent builds them for you.

Start building for free Get a demo

Claude baseloop · MCP/CLI

Enrich new signups in HubSpot, score against ICP, then route tier 1 back to the right rep and notify Slack.

On it. Connecting HubSpot.

Adding enrichment columns.

What qualifies as tier 1? Title, headcount, or geography?

VP+ at 50+ employee SaaS.

Got it. Finishing the workflow.

Done. Your workflow is live.

Message Claude…

Signups 412 records Draft Building Live

Email	Find LinkedIn URL	Enrich LinkedIn Profile	Find Headcount	ICP Tier	Push to HubSpot	Push to Slack
sarah.chen@flowstack.io	linkedin.com/in/sarahchen	VP RevOps @ Flowstack	850	T1	Assigned to Mike R.	Sent
mike.rivera@vextra.com	linkedin.com/in/mrivera	Head of Growth @ Vextra	320	T1	Assigned to Lisa T.	Sent
jamie.wong@brightline.co	linkedin.com/in/jamiewong	Marketing Manager @ Brightline	1,200	T2	Skipped	Skipped
alex.patel@parsely.dev	linkedin.com/in/alexpatel	Sales Lead @ Parsely	45	T3	Skipped	Skipped
priya.shah@orbitops.io	linkedin.com/in/priyashah	Director RevOps @ Orbit Ops	280	T1	Assigned to David K.	Sent
tom.becker@stagehand.com	linkedin.com/in/tombecker	Growth Marketer @ Stagehand	600	T2	Skipped	Skipped
emma.lindberg@quanta.io	linkedin.com/in/elindberg	Account Executive @ Quanta	410	T2	Skipped	Skipped
carlos.mendez@kernel.dev	linkedin.com/in/cmendez	SDR @ Kernel	28	T3	Skipped	Skipped
lena.kowalski@northbase.com	linkedin.com/in/lkowalski	VP Growth @ Northbase	720	T1	Assigned to Mike R.	Sent
james.tan@meridian.app	linkedin.com/in/jamestan	Sales Manager @ Meridian	180	T2	Skipped	Skipped
anika.dasgupta@vellum.io	linkedin.com/in/anikadasgupta	Customer Success Mgr @ Vellum	95	T2	Skipped	Skipped
ravi.kumar@boltpoint.com	linkedin.com/in/ravikumar	Sales Rep @ Boltpoint	32	T3	Skipped	Skipped
noah.feldman@arclight.io	linkedin.com/in/noahfeldman	VP Sales @ Arclight	540	T1	Assigned to Lisa T.	Sent
sofia.reyes@cadence.app	linkedin.com/in/sofiareyes	Demand Gen Lead @ Cadence	210	T2	Skipped	Skipped
dan.oconnor@hexframe.com	linkedin.com/in/danoconnor	Founder @ Hexframe	22	T3	Skipped	Skipped
mei.lin@portal9.io	linkedin.com/in/meilin	Head of RevOps @ Portal9	380	T1	Assigned to David K.	Sent
yuki.tanaka@bloomstack.com	linkedin.com/in/yukitanaka	BDR @ Bloomstack	38	T3	Skipped	Skipped

Customers

Trusted by modern GTM teams.

Comparison

Clay wasn't built for AI agents.

You still build the tables manually. Baseloop builds them faster than humans.

Clay Manual setup 0:00

app.apollo.io

Find people

app.zoominfo.com

ZCompany search

Column mapping

Map fields

Work emailemail

Companycompany

Email waterfall

Waterfall

1 Provider A · empty

2 Provider B · empty

3 Provider C · found

Scoring rules

Score

T180+

T250-79

salesforce.com

Opportunities

app.hubspot.com

Contact record

Condition

If / then

IFtitle ="VP"

THENT1

app.slack.com

#revops

9 tools · 24 manual steps · all wired by you

Claude baseloop · MCP/CLI 0s

Source VP+ at Series B SaaS, enrich emails, score by ICP, sync to HubSpot.

On it. Building your table.

Signups Building Live

Company	Email	ICP	Sync
Flowstack	sarah.chen@flowstack.io	T1	Synced
Vextra	mike.rivera@vextra.com	T1	Synced
Brightline	jamie.wong@brightline.co	T2	Synced
Orbit Ops	priya.shah@orbitops.io	T1	Synced
Quanta	emma.lindberg@quanta.io	T2	Synced
Northbase	lena.kowalski@northbase.com	T1	Synced
Boltpoint	ravi.kumar@boltpoint.com	T3	Synced

Done. 240 contacts scored & live in HubSpot.

1 prompt · built & fixed itself · 12 sec

Start free See it built live

Introducing Baseloop

The Clay alternative agents build for you.

Describe Tell Claude or Codex what you need. No UI to learn. No tables to build by hand.

Build Tables, enrichment, scoring, and routing. Planned and built in seconds.

Enrich 40+ providers run in waterfall, with AI research filling the gaps. Runs continuously, so new records never sneak through unenriched.

Push From CRM and outreach tools, to webhooks and anything in between.

Describe

Describe any workflow in plain language.

Build

The agent builds the workflow for you.

Enrich

Every record gets the data your team needs.

Push

Push data anywhere you need.

Claude baseloop · MCP/CLI

Enrich new signups in HubSpot, score against our ICP, then route tier 1 to the right rep.

On it. Building the workflow and connecting HubSpot.

Enriching every record. 40+ providers in waterfall, AI fills the gaps.

Tier 1 pushed to HubSpot and routed to the right rep. Your workflow is live.

Describe a workflow…

Signups Live

Find LinkedIn URL ICP fit Sync

sarah.chen@flowstack.io linkedin.com/in/sarah-chen High Synced

mike.rivera@vextra.com linkedin.com/in/mike-rivera High Synced

jamie.wong@brightline.co linkedin.com/in/jamie-wong Medium Skipped

alex.patel@parsely.dev linkedin.com/in/alex-patel Low Skipped

priya.shah@orbitops.io linkedin.com/in/priya-shah High Synced

tom.becker@stagehand.com linkedin.com/in/tom-becker Medium Skipped

lena.kowalski@northbase.com linkedin.com/in/lena-kowalski High Synced

james.tan@meridian.app linkedin.com/in/james-tan Medium Skipped

Start building for free Get a demo

Setup in minutes · No credit card

Customer proof

Loved by modern GTM teams.

+45 %

outbound deals

"Before Baseloop, our BDRs spent countless hours manually researching accounts. Now prospecting, qualifying, and enriching are fully automated."

André Stoorvogel

Head of Marketing, Workwize

15 %+

reply rate with a lean team

"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization."

Nils Brosch

Commercial Lead, Enersee

30 %

reply rate on autopilot

"We built a campaign that watches for sales job openings and contacts hiring managers. Runs on autopilot. 30% reply."

Bram Ingels

Founder, Upscape

Use cases

Use cases for every GTM motion.

Every use case runs on top of your CRM. Bring a list, a CRM segment, or a signup. Baseloop enriches every record and pushes it where your team works.

Account list enrichment

Enrich any account list with company data, signals, decision-makers, and verified contacts.

See use case

CRM enrichment

Keep your CRM clean, scored, and current. Automatically.

See use case

Inbound enrichment

Turn every personal-email signup into a record your sales team can act on.

See use case

Ad audience enrichment

Build matching ad audiences from any segment in your CRM.

See use case

Integrations · 40+ providers

Native in your CRM.
Powered by every data source that matters.

Your CRM stays the source of truth. Baseloop fills it with verified data from every provider that matters. No extra tools, no extra subscriptions.

Keep your CRM your single source of truth.

Two-way sync. No duplicates. Trigger workflows from HubSpot lists and properties. Native fit for HubSpot-first GTM teams.

Use any HubSpot list to kick off a Baseloop workflow.
Create, update, and look up companies and contacts.
Add notes, tasks, calls, meetings, and emails to any HubSpot record.

Clearwater

B2B SaaS · 240 employees

Overview Activities Notes

Industry B2B SaaS

Employees 240

Annual revenue $24M

HQ Austin, TX

Stage Series B

HubSpot · Live activity 2 syncing

Company	Signal	Sync
Clearwater	Hiring 3 AEs	Synced
Acme	Series A · $42M	Synced
Northwind	CMO hired	Synced

See everything Baseloop does in HubSpot See the full list

Two-way sync with Salesforce.

Same enrichment workflows, native to Salesforce. Trigger from any list view, report, or saved query. Respects your security model and ownership rules.