Anthropic Claude OpenAI ChatGPT Google Gemini Your AI co-worker builds it

The CRM data your sales team can act on.

Baseloop runs on top of your CRM. Describe any enrichment workflow in one prompt; AI agents plan and build it. From enriching new signups and building outbound lists, to routing buying signals to the right rep.

Start building for free Get a demo

Full access · No credit card · Setup in minutes

Animated demonstration of Baseloop. A single natural-language prompt asks the platform to source contacts into a HubSpot table and enrich a Headline column and a Reasoning column row by row.

Customers

Trusted by modern GTM teams.

Comparison

Modern CRM enrichment, built for in-house GTM teams.

Clay is built for enterprise teams with GTM engineers and agency partners. Baseloop activates your CRM with data your sales team can act on.

Clay logo

Clay

  • Built for enterprise GTM stacks.

    Designed for big in-house teams with the budgets to match.

  • Steep learning curve.

    Most teams hire an agency or a GTM engineer to set it up and keep it running.

  • The more you use it, the more you pay.

    Even sending records to your CRM costs credits, on top of your data subscription.

Baseloop logo

Baseloop

  • Built to activate your CRM.

    Sources, enriches, and routes records so your sales team has data they can act on.

  • Natural-language setup.

    Describe any workflow in one prompt. AI agents plan and build it for you.

  • CRM sync included. Output-based pricing.

    Push to your CRM as much as you need. You pay only for enrichments that succeed.

How it works

Four steps from raw data to records your sales team can act on.

Set it up once. It runs forever.

Start a 7-day free trial

Setup in minutes · No credit card

Set it up once

Connect your CRM and your sources.

Native CRM sync, webhooks for form fills and signups, CSV and Sales Navigator imports in one click.

Records flow in continuously, no matter the source.

Browse all integrations

Describe what you need. The AI builds the flow.

Tell the agent in natural language what data you want and where it should go. It picks the providers, writes the prompts, and builds the workflow live.

Talk to it through Claude, ChatGPT, or Baseloop's built-in chat.

See ready-made templates
It runs forever

Start with whatever data you have.

A personal email, a LinkedIn URL, a company name, a partial list. Baseloop traces it to the real person and enriches with company data, verified work email, and phone.

AI agents map the rest of the buying committee.

See an enrichment workflow

Records arrive in your CRM. Your sales team can act.

Every record is enriched, scored against your ICP, and routed to the right rep. You decide who gets what and what happens next.

Output-based pricing. Pay only when an enrichment succeeds.

See CRM integrations
Start a 7-day free trial Get a demo

Full access · No credit card · Setup in minutes

Customer proof

Loved by modern GTM teams.

+45 %

outbound deals

"Before Baseloop, our BDRs spent countless hours manually researching accounts. Now prospecting, qualifying, and enriching are fully automated."

André Stoorvogel

André Stoorvogel

Head of Marketing, Workwize

15 %+

reply rate with a lean team

"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization."

Nils Brosch

Nils Brosch

Commercial Lead, Enersee

30 %

reply rate on autopilot

"We built a campaign that watches for sales job openings and contacts hiring managers. Runs on autopilot. 30% reply."

Bram Ingels

Bram Ingels

Founder, Upscape

Templates for every GTM motion.

Every template runs end-to-end in your CRM. Start with one, or describe what you need in natural language and AI agents build it for you.

Build the list

Map the buying committee on target accounts

Map the full buying committee on every target account. Coverage brief logged in HubSpot.

View template

Clean & dedupe

Always-on re-verification of CRM contacts

Catch HubSpot contacts who moved jobs, route the new company for enrichment.

View template

Capture signals

Pull current buying signals on every account

Surface funding, hiring, and growth signals on every account. Logged as HubSpot notes.

View template
Browse all templates

Integrations · 40+ providers

Native in your CRM. Powered by every data source that matters.

Your CRM stays the source of truth. Baseloop fills it with verified data from every provider that matters — no extra tools, no extra subscriptions.

Keep your CRM your single source of truth.

Two-way sync. No duplicates. Trigger workflows from HubSpot lists and properties. Native fit for HubSpot-first GTM teams.

  • Use any HubSpot list to kick off a Baseloop workflow.
  • Create, update, and look up companies and contacts.
  • Add notes, tasks, calls, meetings, and emails to any HubSpot record.
See everything Baseloop does in HubSpot See the full list

Two-way sync with Salesforce.

Same enrichment workflows, native to Salesforce. Trigger from any list view, report, or saved query. Respects your security model and ownership rules.

  • Import any Salesforce list view to kick off a Baseloop workflow.
  • Create, update, and look up Accounts, Contacts, Leads, and Opportunities.
  • Log notes, tasks, and events on any Salesforce record.
See everything Baseloop does in Salesforce See the full list

Native fit for Dynamics 365.

Enrich and route Dynamics records on autopilot. Trigger from any view or saved query. Respects security roles and ownership.

  • Create, update, and look up Accounts, Contacts, and Leads.
  • Append notes, tasks, calls, appointments, and emails to any record.
Dynamics 365, coming soon. Get notified when it ships. Get notified

Every record above is fed by a waterfall across 40+ providers.

Pulled from any source, verified, and synced back into your CRM.

Sources

LinkedIn
CRM records
Inbound leads
User signups
Webhooks
CSV

Baseloop

Email & phone (20+)

Surfe
FullEnrich
BetterContact

AI research

OpenAI
Anthropic

Signals & firmographics

Apollo
People Data Labs
BuiltWith

Destinations

HubSpot
HeyReach
Lemlist
Smartlead
Instantly
Slack
See all integrations

Your CRM enrichment starts here.

Source any data, enrich every record, score and route automatically. So your sales team focuses on closing more deals.

Start building for free Get a demo

Full access · No credit card · 7-day Pro trial