Pay only when it works.

We offer a 7-day free trial of Pro features. No credit card required.

Two things. First, output-based pricing: you only pay credits when an enrichment succeeds. Failed lookups never cost you. Second, CRM sync is always included. Pushing records to HubSpot or Salesforce never deducts credits.

A credit is the unit of enrichment work. When Baseloop runs a successful enrichment, it deducts credits based on what it found. Most enriched data points cost 1 credit. Phone enrichments cost more. CRM sync, formulas, integrations, and outreach pushes are always free.

Yes, with a 10% discount. All your credits land upfront, so you can spend them when the work needs them. Whether you're running a one-off project like a full CRM cleanup, refreshing your data, or scaling enrichment workflows continuously through the year, annual gives you the flexibility to pace credits to the work.

Yes, on paid plans. Unused credits carry into the next billing period, capped at 2X your plan's monthly limit. Anything above the cap expires at renewal so balances stay predictable. Scale plans have custom rollover terms tailored to your volume.

Yes, on every paid plan. Top-ups give you extra credits without switching tiers. They're priced slightly above your plan's standard rate and expire at the end of the billing period you buy them in. For regular top-ups, a bigger plan is usually cheaper. Scale plans have custom top-up pricing.

You can upgrade or downgrade between Starter, Pro, and Scale anytime. Upgrades unlock the higher credit limit right away. Downgrades take effect at renewal, and any unused credits above your new rollover cap expire on that date. We always show you what's changing before anything kicks in.

Your current plan runs through the end of your billing period. At renewal, unused credits are capped at the new tier's rollover limit and anything above that expires.

No. All plans include unlimited seats. You pay for credits and features, not for users.

HubSpot and Salesforce, both with native integrations. Microsoft Dynamics 365 is coming soon. Starter pushes records into the CRM. Pro and Scale add two-way sync, including pulling existing records and refreshing them.

MCP lets you build Baseloop workflows by chatting with Claude. Describe what you need; AI agents plan the steps and build the workflow live in your account. Included on every plan. ChatGPT and Gemini support coming soon.

On the Scale plan, a Growth Consultant is a real person on your account. They build tables for you, run ongoing enrichment workflows, and act as your data ops partner.