Waterfall enrichment for any data point.
Baseloop data runs first, free. Then premium providers try 1 at a time, in your order, until one finds the data point.
Claude Code
and
Codex - 40+ premium providers
- Pay only on a find
- 7-day trial, no card
Find peopleWhat is waterfall enrichment?
No single provider has every email or phone. Waterfall enrichment asks several providers for 1 data point, 1 after the other, and stops at the first one that has it. You fill more leads and pay for 1 find, not 5 attempts.
- Baseloop data goes first, free, on every lead.
- Then the premium providers, 1 at a time, in the order you set.
- The first find ends the run. You pay that provider only, a miss costs 0.
Works for any data point, from the app or from your agent.
A second data subscription to cover the gaps of the first.
Hear from the teams
that grow with Baseloop.
-
“Buying every tool Baseloop replaces would cost us about 20x more. Instead, one person and a phone built $1.4M in pipeline in 2 months.”
Scott Pickering Head of Growth, Zea -
“We ran 7 data tools and still had 3 people cleaning HubSpot by hand. Baseloop replaced all of it, 7 tools and 3 people’s week, in 1 subscription.”
Kevin Michel Co-director, Cogent Connective -
“I used to build every signal by hand, field by field. Now I tell my AI agent what I want, Baseloop runs it, and my reps see it in HubSpot that same day.”
Alex Plavljanic GTM Engineer, Workwize
You set the order, you see the price.
Every provider has its own price. Drag the order, switch one off, or put your own account first.
- Your own key, $0, on every plan.
- Change the order per data point, not per account.
- Findymail, Prospeo and 8 more email providers take your key.
Guessing which provider ran and what it charged.
1 credit is about $0.03. Every plan includes credits each month. Charged only on a find.
Any data point can run as a waterfall.
Emails and phones are the common case. Company size, tech stack or a research question chain the same way.
- Work email, personal email, mobile and direct dial.
- Company data, tech stack and headcount.
- AI research as the last step, for what no database has.
Separate tools for emails, phones and company data.
Tech stack 
Headcount Each chain stops at its first find. Misses cost 0 for every data point.
The 3 most used data points, and what a find costs.
Work email, personal email and mobile are where most waterfalls run. Any other data point chains the same way.
-
Work email
$0.010 a find
Verified and deliverable, or it does not count.
Icypeas 
LeadMagic 
Findymail 
Surfe 
FullEnrich ContactOut -
Personal email
$0.10 a find
Deliverable addresses only. A catch-all costs 0.
Surfe FullEnrich ContactOut -
Mobile and direct dial
$0.36 a find
Person-level numbers, never the company switchboard.
Surfe FullEnrich 
BetterContact 
Lusha with your key -
Any other data point
Your pick of providers
Company size, tech stack, a research answer. Baseloop data first, then the providers you pick.
BuiltWith 
Parallel 40+ providers
The same waterfall from Claude Code or Codex.
Your agent sets the provider order through MCP or the CLI and runs it on our providers and credits. Your own model does the thinking, so Baseloop charges nothing for the agent.
- MCP and CLI on every plan.
- Provider order per data point, set in 1 call.
- Own keys and misses cost 0 from the terminal too.
Scripts that call 3 provider APIs one after the other.
Before your
first waterfall.
What is waterfall enrichment?
A chain of data providers that runs 1 at a time on a lead. Provider 2 runs only when provider 1 found nothing. In Baseloop the chain starts with our own data, free, and you pay only the provider that found the data point.
Is it slower than 1 provider?
A little, on the leads that cascade. Each lead stops at the first find, so most never reach provider 3. Leads run 100 at a time.
What does a miss cost?
0. A provider that finds nothing charges nothing, and the lead moves to the next one. If every provider misses, the lead is marked not found and you paid 0.
Does it take the first hit or a verified one?
Verified, for work email. The run stops at the first deliverable address. A catch-all comes back only when nothing verified exists, marked as such. Mobile stops at the first number a provider returns.
Can I use my own provider accounts?
Yes. Connect your Findymail, Prospeo, FullEnrich or any other key, put it anywhere in the order, and those steps cost 0 in Baseloop, on every plan, with no cap.