Turn every signup into a lead reps can act on.
Personal-email signups arrive with no context. Baseloop resolves each to a real person and company, scores against your ICP, and routes hot leads in real time.
No credit card. Setup in minutes.
| Signup email | Resolved person | Resolved company | ICP score |  HubSpot Update | Status |
|---|---|---|---|---|---|
| alice@gma****.com | Alice Chen · CRO | Vercel | 92 / High | Contact updated | Synced · 2s |
| j.miller@ho****.com | Jamie Miller · VP Sales | Personio | 87 / High | Contact updated | Synced · 14s |
| b.kowalski@gm****.com | Bart Kowalski · Freelancer | Independent | 38 / Low | Skipped | Filtered · 38s |
| l.wong@gma****.com | Lisa Wong · CMO | Pleo | 90 / High | Contact updated | Synced · 1m |
| t.vega@ic****.com | Tom Vega · Head of Brand | Figma | 74 / Mid | Contact updated | Synced · 2m |
| m.ortiz@gma****.com | Running |
Live signups · Baseloop · Resolving in real time
Identify every inbound lead in 3 simple steps.
From a signup to a routed lead. In real time.
- 01
Connect your signup sources to Baseloop.
Whether it's a form fill, demo request, product trial, or new CRM record, every signup flows in.
- 02
Baseloop reveals who signed up.
Each one is matched to the real person and company behind the email, then scored against your ICP.
- 03
Route to the right rep.
Hot ones land in your CRM, outreach tool, or Slack. Cold ones stay for nurture.
Sources
Resolve identity
- Personal email to real person
- Company matched
- Stakeholders mapped
Score against your ICP
- ICP fit per signup
- Segment tagged
- Qualified or filtered
Write back to HubSpot
- Contact updated with verdict
- Buying committee found
- New contacts linked to company
Destinations
Update HubSpot contact Create contact in HubSpot Results from real teams.
outbound deals
"Before Baseloop, our BDRs spent countless hours manually researching accounts. Now prospecting, qualifying, and enriching are fully automated."
André Stoorvogel
Head of Marketing, Workwize
reply rate with a lean team
"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization."
Nils Brosch
Commercial Lead, Enersee
reply rate on autopilot
"We built a campaign that watches for sales job openings and contacts hiring managers. Runs on autopilot. 30% reply."
Bram Ingels
Founder, Upscape
Start with a template.
Or describe what you want to Claude or ChatGPT and they build the rest in Baseloop.
Inbound enrichment
Enrich every inbound lead
Auto-enrich every personal-email signup with company data, ICP score, and persona, then write the verdict back to HubSpot.
View template
Inbound enrichment
Discover key contacts on every signup
When someone signs up, auto-find the rest of the buying committee at their company and push them all to HubSpot.
View templateComparison
Clay vs Baseloop for inbound enrichment.
Built for real-time inbound enrichment, set up in natural language in minutes.
Clay
-
Expensive at every level.
CRM integration sits behind higher-tier pricing, and every record can consume multiple credit types.
-
Not real-time sync.
Delayed CRM sync means signups can go stale before reaching reps.
-
Row limits per table.
Splitting tables adds complexity at scale.
Baseloop
-
Affordable and predictable.
CRM sync included, with output-based pricing where you pay only for enrichments that succeed.
-
Real-time signup processing.
Personal emails resolve live, with the right contact in your rep’s hands while intent is fresh.
-
No row limits per table.
Run any volume of signups.
Your inbound enrichment
starts here.
Catch every signup. Baseloop resolves identity, scores, and routes, so your reps act on inbound leads as they arrive.
Full access · No credit card · 7-day Pro trial