Templates / RevOps / Account list enrichment
Score and qualify every account against your ICP
Auto-score every HubSpot account against your ICP, with a written reason synced to the CRM. Sales no longer guesses which accounts are worth working. Every company in HubSpot carries an ICP score, a qualified flag, and a one-line reason an owner can scan at a glance before picking up the phone.
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01 Companies
One row per HubSpot company. Enrich Company fills the firmographic gaps, ICP Score returns a numeric score, a qualified flag, and a written reason, Normalize Firmographics maps everything into HubSpot's strict enums, and Update HubSpot Company writes the verdict back to the CRM.
 HubSpot Companies | Company name | Industry |  Enrich Company |  ICP Score | ICP Score Value | ICP Qualified | ICP Reason | Normalize Firmographics | Update HubSpot Company |
|---|---|---|---|---|---|---|---|---|---|
| HubSpot Co. | Voltio | Computer Software | Enriched | Scored | 80 | true | B2B SaaS, ~150 headcount, Series B, sales-led GTM, AI-native vertical fit. | Mapped | Updated |
| HubSpot Co. | Trengo | Computer Software | Enriched | Scored | 80 | true | B2B SaaS, ~51 headcount, AI-powered sales-led GTM, EU HQ, matches the strong-fit criteria. | Mapped | Updated |
| HubSpot Co. | Lenza | Computer Software | Enriched | Scored | 80 | true | B2B SaaS, enterprise vertical, Series B, EU HQ, matches deal profile. | Mapped | Updated |
| HubSpot Co. | Cheqroom | Computer Software | Enriched | Scored | 60 | false | While Cheqroom is in the B2B SaaS industry and within headcount range, asset operations focus may not align with strong-fit criteria. | Mapped | Updated |
| HubSpot Co. | FRISS | Computer Software | Enriched | Scored | 60 | false | Operates in insurance technology, a non-B2B SaaS vertical, despite being in the software industry. | Mapped | Updated |
| HubSpot Co. | Banqup | Financial Services | Enriched | Scored | 0 | false | The company is in the financial services industry, has over 1000 employees, and does not fit the B2B SaaS criteria. | Mapped | Updated |
| HubSpot Co. | OpenUp | Mental Health Care | Enriched | Scored | 0 | false | OpenUp operates in the mental health care industry, which is outside the B2B SaaS vertical criteria. | Mapped | Updated |
| HubSpot Co. | Mosaic Labs | Marketing & Advertising | Enriched | Scored | 0 | false | Company operates in marketing and advertising, which is a non-B2B-SaaS vertical. | Mapped | Updated |
How does Score and qualify every account against your ICP run?
Each step is a Baseloop action on the table. The workflow chains them in order, so the same sequence runs on every row that lands.
- 01
Pull every company from a HubSpot list, lifecycle stage, or saved view into Baseloop.
- 02
Enrich each company with verified firmographics, description, industry, employee range, headquarters, founded year.
- 03
AI scores the company against your ICP definition and writes back a tier score (the default prompt outputs 0, 60, or 80 as discrete fit tiers; edit the prompt for a different range), a Qualified true/false flag, and a one-sentence reason explaining the verdict.
- 04
Normalize the enriched fields into HubSpot's strict enums (industry, country, employee count, year founded) so the data slots cleanly without re-entry.
- 05
Push the score, qualified flag, and normalized fields back to HubSpot. Sales reps see the verdict on every record without leaving the CRM.
What does Score and qualify every account against your ICP produce?
Sales no longer guesses which accounts are worth working. Every company in HubSpot carries an ICP score, a qualified flag, and a one-line reason an owner can scan at a glance before picking up the phone.
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