Enrich every new account and contact in HubSpot

How does Enrich every new account and contact in HubSpot run?

Each step is a Baseloop action on the table. The workflow chains them in order, so the same sequence runs on every row that lands.

1. 01

   Pull HubSpot companies into a Baseloop Companies table on a recurring schedule, so new records picked up by the list view get enriched automatically.

2. 02

   Find Company LinkedIn URL via AI lookup so all subsequent enrichment can attach to the right LinkedIn page.

3. 03

   Enrich Company fills firmographics, name, description, industry, employee range, employee count, headquarters, website, year founded.

4. 04

   Tech Stack via BuiltWith returns the count of technologies detected on the company's site (e.g. "135 technologies found"), with the full stack stored on the row for later inspection.

5. 05

   Push the enriched company back to HubSpot. Sales sees a complete record before the first touch.

6. 06

   For each new HubSpot contact, Email (Waterfall) auto-runs as a fallback to verify the work email, but skips when HubSpot's source row already supplies one. Phone (Waterfall) ships disabled per row; toggle it on when you need a mobile (phone enrichment is the most expensive credit cost in the stack, so it stays opt-in by default).

7. 07

   Find Contact LinkedIn URL via AI lookup, then Enrich Contact fills full name, headline, location, job title, and current company.

8. 08

   Push the enriched contact back to HubSpot with the enrichment fields ready for the first touch.