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Map the buying committee on target accounts
Map the full buying committee on every target account. Coverage brief logged in HubSpot.
01 Companies
One row per target HubSpot company. Find Buying Committee runs against LinkedIn to surface decision-makers, Committee Coverage analyzes gaps, and Create Engagement logs a clean brief as a HubSpot note.
 HubSpot Companies | Company name |  Find Buying Committee | Committee Personas |  Committee Coverage | Coverage Summary | Create Engagement |
|---|---|---|---|---|---|---|
| HubSpot Co. | Voltio | 6 found | CEO · CRO · VP Sales · RevOps · 2 SDRs | Computed | Full coverage · economic buyer + champion present | Logged |
| HubSpot Co. | Lenza | 4 found | CEO · VP Marketing · 2 sales managers | Computed | Missing RevOps · target Head of Sales next | Logged |
| HubSpot Co. | Pulsenote | 8 found | CEO · CRO · CFO · CMO · VP Sales · 3 SDRs | Computed | Strong coverage · multi-thread CRO + CFO | Logged |
| HubSpot Co. | Trackbeam | 3 found | Head of Sales · 2 AEs | Computed | Thin · no economic buyer mapped, find CEO | Logged |
| HubSpot Co. | Cloud Pivot | 5 found | VP Sales · CRO · 2 sales ops · 1 AE | Computed | Good coverage · open call to RevOps lead | Logged |
| HubSpot Co. | Northwind | 7 found | CEO · CMO · VP Sales · CRO · 3 RevOps | Computed | Strong coverage · CMO + CRO mapped | Logged |
02 Contacts
One row per committee member surfaced for each account. Resolved LinkedIn URL falls back to the AI-found URL when CRM doesn't have one, Enrich Contact pulls current employers, and Update HubSpot Contact writes the committee role back to the CRM.
| HubSpot Contacts | Full Name | Job Title | LinkedIn URL |  Enrich Contact | Persona | Update HubSpot Contact |
|---|---|---|---|---|---|---|
| HubSpot Co. | Mara Jensen | VP Sales | in/marajensen | Enriched | Champion | Updated |
| HubSpot Co. | Diego Romero | CRO | in/diegoromero | Enriched | Economic buyer | Updated |
| HubSpot Co. | Anya Patel | CEO | in/anyapatel | Enriched | Economic buyer | Updated |
| HubSpot Co. | Kai Müller | Head of RevOps | in/kaimuller | Enriched | Technical evaluator | Updated |
| HubSpot Co. | Sara Chen | VP Sales | in/sarachen | Enriched | Champion | Updated |
How the workflow runs
Each step is a Baseloop action chained on a table. Clone the template and the whole sequence runs on your data, no wiring, no glue code.
- 01
Pull every target company from HubSpot into a Baseloop Companies table.
- 02
Find the buying committee on LinkedIn, title + role-pattern matching surfaces 4-8 personas per account (CEO, VP Sales, RevOps, etc.).
- 03
Cross-check existing HubSpot contacts on the account so the committee map shows who's already in CRM and who's missing.
- 04
AI computes a Coverage Summary, which personas are present, which are gaps, and the recommended next step.
- 05
Compose an HTML buying-committee brief covering decision-makers, gaps, and a one-line next step.
- 06
Log the brief as a HubSpot engagement note on the company so the AE sees it before the next call.
What this gets you
Sales reps walk into every account knowing who matters. The CRM shows which committee personas are covered, which are missing, and the next step to fill the gap.
Integrations used
This workflow connects to 3 Baseloop integrations. Click any to see all its actions.
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