Integrations / Baseloop / Waterfall Email Enrichment

Waterfall Email Enrichment

Enrich records with work emails using multiple providers in a waterfall pattern

What this does

Tries email-finder providers in cascade — most accurate first, falling back as needed — until a verified work email resolves. Used as the email step of every outbound pipeline before push to Smartlead / Lemlist / Instantly. You only pay when an upstream provider can't resolve the contact, so it's the cheapest way to get verified email coverage at scale.

What this returns

A verified work email for the contact, sourced through a cascade of providers (most accurate first, falling back as needed). Returns the provider that resolved it for downstream tracking.

How teams use this

Teams typically chain waterfall email enrichment after an enrichment or scoring step: an inbound lead lands on the table, an enrichment action fills in the missing fields, a qualification step decides whether the lead is worth acting on, and waterfall email enrichment runs only on the rows that pass. Because Baseloop maps each action's inputs to columns on your table, the same workflow can run on one record or on ten thousand without changing a thing.