What this does
The first step on almost every Baseloop workflow: fill domain, industry, employee count, HQ, social URLs, and any custom fields you map, in one pass. Used at the top of every TAM, ABM, recycled-lead, PLG re-engagement, and inbound pipeline before downstream qualification or contact-finding. PLG teams use it to enrich freemium signups (one team enriches 5,000+ a month, segmented by signup age cohorts: last 14 days, 14-90, 90-180, 180-365 days) and trigger a tailored re-activation flow per cohort.
What this returns
Enriched company data: domain, industry, employee count, headquarters location, social URLs, and any custom fields you map from the enrichment provider.
How teams use this
Teams typically chain enrich company after an enrichment or scoring step: an inbound lead lands on the table, an enrichment action fills in the missing fields, a qualification step decides whether the lead is worth acting on, and enrich company runs only on the rows that pass. Because Baseloop maps each action's inputs to columns on your table, the same workflow can run on one record or on ten thousand without changing a thing.
Run this in Baseloop today
Drop enrich company into any workflow. Free to start, no credit card.
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