Integrations / LaGrowthMachine / Create or Update Lead
Create or Update Lead with LaGrowthMachine
Create or update a lead in LaGrowthMachine from your table data
What this does
Creates or updates a LaGrowthMachine lead and triggers the matching multi-channel sequence. Used to fire LaGrowthMachine flows from intent signals (job changes, hiring activity, profile engagement) so multi-channel outreach kicks off the moment the trigger event lands on the table.
What this returns
The LaGrowthMachine lead ID after create or update, plus a flag indicating whether the lead was newly created or matched against an existing one.
How teams use this
Teams typically chain create or update lead after an enrichment or scoring step: an inbound lead lands on the table, an enrichment action fills in the missing fields, a qualification step decides whether the lead is worth acting on, and create or update lead runs only on the rows that pass. Because Baseloop maps each action's inputs to columns on your table, the same workflow can run on one record or on ten thousand without changing a thing.
Run this in Baseloop today
Drop create or update lead into any workflow. Free to start, no credit card.