Turn buying signals into warm pipeline
Turn buying signals into warm pipeline
Capture intent from your website, LinkedIn, G2, and CRM triggers. Use AI to research accounts and identify the right people. Reach out while they're still warm.
HubSpot pricing page 
Sarah Johnson job change 
G2 Signal comparison HubSpot pricing page Sarah Johnson job change G2 Signal comparison East-Coast/EMEA | 50-500 | New Sales Reps
| Company | Contact | Email | LinkedIn | Status | |
|---|---|---|---|---|---|
| HubSpot | John Doe | john.doe@hubspot.com | View Company | Enriched | |
| Innovare | Sarah Johnson | sarah.johnson@innovare.com | View Company | Enriched | |
| DataCorp | Michael Smith | michael.smith@datacorp.com | View Company | Enriched | |
| TechFlow | Patricia Taylor | patricia.taylor@techflow.com | View Company | Enriched | |
| Upsearch | David Jones | david.jones@upsearch.com | View Company | Processing |
The new playbook for B2B pipeline generation
For B2B teams that want better pipeline
Stop guessing who's interested. Start engaging accounts that are already showing intent.
Growth
Build repeatable plays from every signal - G2 research, funding rounds, job changes.
Sales
Research done, contacts identified, context provided. Just have conversations.
Marketing
Turn marketing engagement into sales meetings immediately.
RevOps
One workflow, one source of truth, zero duct-tape.
From cold outbound to warm pipeline
Cold outbound is getting harder. Here's how the best teams are winning with warm outreach instead.
Problems with cold outbound
Guessing who cares
Pick random companies. Hope they need you. Waste 99% of effort.
Out of the blue emails
Cold prospects find it "irritating." Under 1% respond.
No automated system
Manual prospecting. Random timing. No continuous pipeline flow.
Benefits of warm outbound
Know who to reach
Every signal from visits to funding rounds. Right accounts, right time.
Perfect timing
Contact while they're still warm. 10-20x higher response.
Always-On pipeline
Automated signal → research → outreach. Runs 24/7.
Your warm outbound workflow in 4 steps
From capturing signals to launching warm campaigns in one platform
Filter buying signals
Focus on the signals that matter to your business
- Connect all sources: website, LinkedIn, G2, CRM, job changes
- Build filters to catch your ICP: company size, activity type, recency
- See warm prospects in real-time: who, what signal, when
Turn signals into account intelligence
AI research via automated workflows. No manual work.
- Find decision makers and champions automatically
- Research company initiatives, pain points, tech stack
- Get verified emails, phones, and LinkedIn profiles
Route intelligently with workflows
Spreadsheet workflows qualify and trigger actions at scale
- Score with signals + AI research agents
- Route to reps, sequences, or CRM automatically
- Stop non-fits to focus on real opportunities
Activate warm outreach
Launch personalized campaigns while they're interested
- AI generates messages using signal context and research
- Deploy via email, LinkedIn, phone sequences
- Push to HubSpot or your existing outreach tools
The case for warm outbound
Cold outbound lacks context and gets ignored. Warm outbound knows who to reach and why they care. Here's the complete system.
TechCorp visited pricing page
2mHigh-intent signal detected
Sarah Chen viewed company profile
5mVP Sales at TechCorp
DataCo comparing solutions
12mActive G2 comparison
Deal stage changed to Qualified
18mShopify - $45K opportunity
Stripe funding announcement
25mSeries D - Growth signal
All signals in one place
Unified feed: website, LinkedIn, G2, CRM triggers. Stop checking multiple dashboards.
60-minute speed to lead
Signal to personalized outreach in under an hour. Others take days.
Unifies with your HubSpot
Two-way sync. Pull data, push leads, exclude customers. Competitors can't do this.
Pay for what you use
Only pay for enrichments you use. No inflated pricing. No hidden limits.
How teams win with Baseloop
See how B2B companies build predictable pipeline at scale
"Before Baseloop, our BDRs spent countless hours manually researching accounts with limited results. Now, prospecting, qualifying, and enriching are fully automated—freeing them to focus on meaningful outreach. Since adopting Baseloop, our number of outbound deals have grown by 45%."
André Stoorvogel
Head of Marketing at Workwize
"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization. 15%+ reply rate with a lean team."
Nils Brosch
Commercial Lead at Enersee
"We were drowning in different tools. Baseloop pulled it all together - one platform, way less headache. Honestly, the time we've saved alone makes it worth it."
Maarten Van de Vondel
Founder at Proudly
"Baseloop helped us build something unconventional - automated outreach to managers when their teams grow. Personalized videos, perfect timing. Their support made the impossible possible."
Morten Wolff
Founder at Unfck Sales
"We built a campaign that watches for sales job openings and contacts the hiring managers. Runs completely on autopilot. 30% of them reply. That's the power of perfect timing plus zero manual work."
Bram Ingels
Founder at Upscape
"Before Baseloop, our BDRs spent countless hours manually researching accounts with limited results. Now, prospecting, qualifying, and enriching are fully automated—freeing them to focus on meaningful outreach. Since adopting Baseloop, our number of outbound deals have grown by 45%."
André Stoorvogel
Head of Marketing at Workwize
"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization. 15%+ reply rate with a lean team."
Nils Brosch
Commercial Lead at Enersee
"We were drowning in different tools. Baseloop pulled it all together - one platform, way less headache. Honestly, the time we've saved alone makes it worth it."
Maarten Van de Vondel
Founder at Proudly
"Baseloop helped us build something unconventional - automated outreach to managers when their teams grow. Personalized videos, perfect timing. Their support made the impossible possible."
Morten Wolff
Founder at Unfck Sales
"We built a campaign that watches for sales job openings and contacts the hiring managers. Runs completely on autopilot. 30% of them reply. That's the power of perfect timing plus zero manual work."
Bram Ingels
Founder at Upscape
"Before Baseloop, our BDRs spent countless hours manually researching accounts with limited results. Now, prospecting, qualifying, and enriching are fully automated—freeing them to focus on meaningful outreach. Since adopting Baseloop, our number of outbound deals have grown by 45%."
André Stoorvogel
Head of Marketing at Workwize
"We run outbound that would normally need 10+ people. Baseloop automates the research, enrichment, and personalization. 15%+ reply rate with a lean team."
Nils Brosch
Commercial Lead at Enersee
"We were drowning in different tools. Baseloop pulled it all together - one platform, way less headache. Honestly, the time we've saved alone makes it worth it."
Maarten Van de Vondel
Founder at Proudly
"Baseloop helped us build something unconventional - automated outreach to managers when their teams grow. Personalized videos, perfect timing. Their support made the impossible possible."
Morten Wolff
Founder at Unfck Sales
"We built a campaign that watches for sales job openings and contacts the hiring managers. Runs completely on autopilot. 30% of them reply. That's the power of perfect timing plus zero manual work."
Bram Ingels
Founder at Upscape
Built for every warm signal
Turn any buying signal into pipeline with purpose-built workflows
Identify website visitors
Pricing page visitor? Know who they are in minutes. Research company, find buyer, send contextual outreach. Your easiest warm pipeline.
Track LinkedIn ad engagement
Someone engaged with your ad but didn't convert. Views, clicks, reactions - capture them all. Follow up while you're top of mind.
Track G2 comparisons
Prospects comparing you on G2 are buying now. See who's looking, what they're comparing, reach out with perfect timing.
Score buying signals
Three signals = hot lead. Visited site + viewed LinkedIn + target ICP. Route to your best rep immediately. Focus where it counts.
Revive cold contacts
Contact went cold? Get alerted when they show new activity. Website visit, LinkedIn view, anything. Revive dead deals automatically.
Trusted by fast-growing companies around the world
Your warm pipeline starts here
Stop missing warm prospects. Identify, enrich, and reach them automatically. Set up in 30 minutes.